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Joyce Rey began her real estate journey in 1974. Just roughly a year into her career, she struck success almost immediately when she sold her first luxury home to the late heiress Christina Onassis, the only daughter of Greek shipping magnate Aristotle Onassis. She joined the ranks of Coldwell Banker Global Luxury in 1975.

Two years after her first big sale, one of Joyce’s biggest career highlights happened: she helped legendary acting teacher Lee Strasberg purchase a beautiful home in Brentwood. After that, Joyce's real estate career skyrocketed. Her reputation for hands-on service, acute negotiation skills, and calm demeanor began to take shape.

She was behind the massive deals to sell the Owlwood and Pickfair estates on multiple occasions during the 1970s. One of the many owners of Owlwood was the famed music duo, Sonny and Cher. When she sold the Owlwood estates for $4,200,000 in 1978, it was a record-breaking selling price at the time. Pickfair was sold in 1979 to the late owner of the Los Angeles Lakers NBA team, Jerry Buss.

Coming off a string of incredible achievements, Joyce Rey took an offer from prominent Beverly Hills REALTOR®, Harleigh Sandler, to form Rodeo Realty in 1979. It is widely considered to be the first company in the US to specialize exclusively in multimillion-dollar homes.

Since then, Joyce hasn't looked back. She has continued to shatter sales records while representing numerous A-listers and high-profile clients — eventually becoming one of the most prolific and in-demand luxury REALTORS® in Los Angeles.

A highly sought-after luxury REALTOR® with in-depth knowledge of the Beverly Hills and Los Angeles markets, Joyce's steady hand and top-notch expertise ensure the best outcomes for her valued clients.

It’s been about four decades since Joyce started her career, yet her ability to deliver outstanding results has remained consistent.

In 2010, Joyce sold the lavish Le Belvedere estate, developed by Mohamed Hadid, for $50,000,000. It was the most expensive residential property sale in the US at the time. She sold the iconic Bel Air mansion yet again in 2018 for $56,000,000.

In 2019, Joyce set another record for selling the 10-acre Chartwell Estate in Bel Air for about $150,000,000. It was formerly owned by media billionaire and philanthropist, Jerry Perenchio.

Joyce’s pioneering approach in the luxury marketplace, plus her knack for bringing success to her clients, has garnered her a plethora of awards and recognitions, including:

• Lifetime Achievement Award from the Greater Los Angeles REALTORS® Association.
• Philanthropic Impact Award from The Hollywood Reporter’s Power Broker Awards.
• Los Angeles Business Journal’s LA500—Los Angeles’ most influential leaders.
• The Hollywood Reporter’s Top Real Estate Agents in Hollywood.
• Variety’s Showbiz Real Estate Elite.